First, let’s take a look at the history of Cole Haan.
The brand was founded in Chicago in 1928 by Trafton Cole and Eddie Haan, and it started out as a men’s footwear company. Over the years, Cole Haan has expanded its product line to include a wide range of items, including women’s shoes, handbags, accessories, and clothing. Despite its growth, the brand has always been associated with quality and craftsmanship, and it has a reputation for using only the finest materials in its products.
One of the main arguments for the idea that Cole Haan is a luxury brand is the fact that it has always been associated with style and sophistication. From its early days as a men’s shoe company, Cole Haan has been known for its fashionable designs and attention to detail. This is evident in the brand’s classic oxfords and loafers, which are staples in the wardrobes of many well-dressed men. In addition to its men’s line, Cole Haan has also developed a strong following among women, thanks to its stylish pumps, boots, and handbags.
Another reason why Cole Haan is often considered a luxury brand is the fact that it is sold at high-end department stores and specialty boutiques. The brand is a mainstay at retailers like Neiman Marcus and Saks Fifth Avenue, which are known for their luxury offerings. This exclusive distribution is one of the key factors that sets Cole Haan apart from other shoe brands and contributes to its reputation as a luxury brand.
However, there are also those who argue that Cole Haan is no longer a true luxury brand. One of the main criticisms of the brand is that it has strayed from its roots and is now more focused on mass appeal than on quality and craftsmanship. Some people argue that the brand has become too commercial and that it is more interested in turning a profit than in producing high-end, handcrafted products.
One of the main pieces of evidence that is often cited as proof that Cole Haan is no longer a luxury brand is the fact that it is now owned by Nike. In 2012, Nike acquired Cole Haan for $570 million, and many people believe that this has had a negative impact on the brand’s image. Some argue that Nike is more interested in mass production and low prices than in producing top-quality products, and that this has caused Cole Haan to lose its focus on craftsmanship and luxury.
So, is Cole Haan a luxury brand?
The answer is not a simple one. On the one hand, the brand has a long history of producing high-quality, fashionable products and it has a reputation for being a luxury brand. However, there are also those who argue that the brand has lost its way and is no longer truly luxury.
Ultimately, the decision of whether or not to consider Cole Haan a luxury brand is up to the individual consumer. If you are looking for a high-end, handcrafted product, then Cole Haan may still be the right choice for you. ;)
