From coastal grandma to quiet luxury: why linen is always on trend (2024)

It might feel premature to pack away our warmer clothes while grappling with the unpredictable weather (hello, UK), but hear me out – I believe in collective manifestation, and if we all put our heads together, we will have a summer this year. I, for one, am yearning to ditch my knits and coats for something fresher and floatier – that top-tier summer essential: linen.

While linen might once have been synonymous with vacationing grandparents, it is now the epitome of the “quiet luxury” trend. The core of its luxuriousness lies in its simplicity. It’s the only holiday outfit where creases are as forgivable as the number of Aperol spritzes you’ve indulged in by noon. The natural fabric’s tendency to crease is, in fact, what gives it its “easy, breezy” appeal (and the thought of not getting the iron out during your summer break makes it even more appealing).

While linen may evoke the essence of summertime, I firmly believe it has a place in every season. Not just weather wise, but style wise too. Linen is a staple fabric for the modern wardrobe, and pops up on the runway again and again. While it does require a little care and attention to look its best, the soft lines and gentle draping it provides are like no other.

From coastal grandma to quiet luxury: why linen is always on trend (1)

Fashion aside, the fabric’s versatility means it has found its way into other areas of my life. You can find me googling “linen bedsheets” until ungodly hours, adding linen napkins to the dinner table for instant chic, and cosying up with large, linen cushions.

Linen’s lure? Originating from the flax plant, it boasts a luxurious texture, unparalleled breathability, and remarkable durability. In fact, it’s been considered a luxury since Egyptian times – pharaohs were often depicted draped in swathes of linen.

Plus, in an era when environmental concerns are increasingly pressing, linen is kinder to the environment than cotton as flax production requires less water and fewer pesticides. Linen also has natural antibacterial properties and wicks away sweat – helping clothes to stay fresher for longer. Fewer washes, combined with the fabric’s natural durability, helps linen last longer. Natural fibres for the win.

Much like the timeless appeal of the LBD, a white linen shirt has a crisp effortlessness that makes it a wardrobe staple. But, lately, I’ve been breaking with tradition and experimenting with colour. Linen works just as well in soft shades such as sage green and buttery yellow as it does in bolder hues – I like to wear a cobalt blue shirt every now and again to spice things up.

Uniqlo’s linen shirt ticks all the boxes for me. Firstly, the natural fabric is made exclusively from 100% premium linen certified by European Flax, known for its traceable production, cultivated without artificial irrigation and GMO free, resulting in a soft texture and a subtle sheen. It’s also the perfect fit whatever the occasion – whether that’s sizing up to pair it with shorts for a weekend in the sun, or a more tailored look at work. That cobalt blue shirt was, in fact, from a previous Uniqlo collection, and I still reach for it in my wardrobe. Designed to last, the shirts can withstand wash after wash, even softening over time. Call it a reward for doing your laundry.

So forgive me if I turn my back on fast trends and slip quietly into my “coastal grandma” era. Because aside from anything else, linen is just easy. That’s why a linen co-ord is guaranteed a spot in my weekend away bag – not only to keep me cool by day, but to easily create an elevated dinner look (paired with a bold red lip for added impact). After all, linen was once favoured by royalty, and if it’s good enough for them, it’s good enough for me.

Trishna’s Uniqlo edit:

From coastal grandma to quiet luxury: why linen is always on trend (2)

100% linen striped shirt
I’m obsessed with Uniqlo’s linen shirts – and have them in loads of colourways.

Linen blend camisole dress
I love the loose-fitting silhouette of this flowy dress.

Linen blend pleated shorts and blazer jacket
There’s nothing I like more than a matching set, and this blazer and shorts co-ord ticks all the boxes for me.

Shop Uniqlo’s linen collection at uniqlo.com

From coastal grandma to quiet luxury: why linen is always on trend (2024)

FAQs

From coastal grandma to quiet luxury: why linen is always on trend? ›

While linen might once have been synonymous with vacationing grandparents, it is now the epitome of the “quiet luxury” trend. The core of its luxuriousness lies in its simplicity. It's the only holiday outfit where creases are as forgivable as the number of Aperol spritzes you've indulged in by noon.

Is linen considered luxury? ›

5. It's luxurious. Linen is considered a luxury product and one that is in high demand. Its soft feel, beautiful aesthetic, timeless appeal that transcends trends, and lengthier production times make it a coveted bedding choice.

Why do people wear linen to the beach? ›

Luckily for you, linen is an extremely breathable fabric. It's very lightweight, and the fabric actually wicks moisture away from your skin as you sweat. They also have a slightly looser fit that is perfect for those hot and humid days lounging around on the beach.

Is linen always in style? ›

Excellent products made from linen are premium quality, last a long time, and are always in fashion.

Is linen becoming more popular? ›

Linen has been around for centuries, but it is now experiencing a revolution in the world of fashion. In recent years, linen clothing has become increasingly popular, challenging the long-standing dominance of cotton.

Why do rich people like linen? ›

Linen is also a luxurious fabric because of its natural properties. Linen is absorbent and breathable, making it ideal for summer clothing.

Why is linen so popular? ›

Linen is a popular fabric choice for many reasons: Absorbent: Its porous nature and moisture-wicking properties make it a favored summer fabric for clothing or bedding. Conducts heat: Linen is a natural conductor of heat; it retains heat in its fibers, but not on the skin.

What kind of people wear linen? ›

For thousands of years linen fabric rules the textile world starting with the lower class everyday clothing, especially undergarments, due to its superior durability, to the upper class, monarchs, noblemen, and women of ancient society, such as priests, pharaohs, and royalties across different civilizations and ...

When should you not wear linen? ›

The traditional thinking is, never wear linen clothing before Memorial Day or after Labor Day. While most people adhere to this, there really is no reason – especially in Southern California – not to wear it year round. So, get your “summer” linens out and enjoy the light, airy feeling of this natural fabric.

Why do I only wear linen? ›

Being lightweight, breathable, moisture-wicking and thermoregulating, linen is undoubtedly one of the most comfortable fabrics to wear.

Is linen in style in 2024? ›

Get the lowdown on linen for summer 2024, including fashion advice from all your favorite influencers and stylists.

Is linen worth the hype? ›

The flax linen fabric is renowned for its breathability and moisture-wicking properties, making it the perfect choice for warm climates. Pure linen's cool touch against the skin and its ability to keep you comfortable all day long is unrivaled. Linen's historical and cultural significance is also remarkable.

Does linen make you look expensive? ›

In conclusion, linen undoubtedly possesses the ability to make you look expensive and sophisticated.

Is linen a luxury? ›

Despite its higher cost, linen is a worthwhile investment, and its reputation for luxury is well deserved. It is hypoallergenic and highly thermoregulatory, thus keeping the skin comfortable all year long. Furthermore, it is highly durable and gets better with each wear.

Is expensive linen worth it? ›

Are expensive sheets worth buying? Yes, but only if they are expertly made. Making the best linen requires artisanry at every stage of its journey to your bed, from growing and procuring the fibre and spinning the yarn to weaving, cutting and sewing.

Is linen a cheap fabric? ›

Yes, linen fabric is more expensive than cotton.

Also, linen is less available in the clothing market than cotton, making it a rare and unique fabric.

Is linen more luxurious than cotton? ›

Yes, linen is generally considered a luxury fabric. It is pricier than many natural and synthetic fabrics. It's also more durable, breathable, and absorbent than many natural fabrics. Moreover, it has a distinct, rough texture and lavish look, making it a popular fabric for high-end textiles.

What fabric is considered luxury? ›

Fabrics like silk, satin, velvet and brocade are prized for their quality, durability and luxurious feel, used for fashion and home decor.

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