Ube: The Purple People Pleaser (2024)

Have you seen the purple food craze that has been all over the internet recently? From ice cream to donuts, to cakes and co*cktails, very violet food creations are all the rage right now. The culprit responsible for all of these delectable treats is ube. For the uninitiated, ube (pronounced ooh-bae) is a starchy vegetable also as known as a purple yam. But it is not the same as purple sweet potatoes, though they are similar and can be substituted in recipes.

Ube is often confused with Stokes Purple sweet potatoes or Okinawan sweet potatoes which are also purple.

Purple Potatoes

Ube has a creamy, off-white color and vibrant purple inside which can be mistaken for some of its relatives of sweet potato, yuca, and taro root. This tuberous root vegetable originates from Southeast Asia and is a culinary staple in the Philippines, but it’s now cultivated and enjoyed worldwide. The ube is the one on the left and the sweet potato is on the right.

Ube on left and sweet potatoes on right

Speaking of yams and sweet potatoes; I get asked all the time “Are yams and sweet potatoes the same?” The answer is no - yams and sweet potatoes are not the same. Yams have rough, dark brown skin that is often compared to tree bark, and their flesh is dry and starchy like a regular potato. Sweet potatoes have smooth reddish skin, softer flesh (when cooked), and a sweet flavor. Yams grow on vines, while potatoes grow underground. More often than not, even the grocery stores label them wrong!

Ube have a sweet, nutty flavor a bit like a mix of vanilla and pistachio, sweet and earthy and are used in a variety of dishes ranging from sweet to savory. They are loaded with vitamins, minerals, and antioxidants, all of which may benefit your health. Like all veggies, the flavors between each ube plant can vary a bit and can be especially dependent on where it was grown. Larger yams are generally much sweeter than smaller versions, and if a yam has wintered over properly, the starches break down into sugars making the sweet vanilla flavor much more pronounced.

Unlike sweet potatoes, you may have to hunt a little bit to find ube at the store. Your best bet for finding whole ube (and ube products, like frozen ube, ube powder, or extract) is to check out an Asian grocery store but even Trader Joe’s has gotten in on the ube trend and has started to sell ube ice cream and frozen ube. I went to Seafood City Market which is a Filipino grocery store in Chicago that has all sorts of specialty items.

Once you've got your hands on some ube, its sweet flavor and creamy texture make it a natural choice for treats like baked goods. You can use pureed ube in pancake or waffle batters and quickbread recipes. It also works well in pretty much any recipe that calls for pumpkin puree or sweet potatoes.

For this blog, I decided to make a Filipino/Danish fusion recipe combining a very traditional dish from the Philippines: Ube Halaya with a very traditional Danish dish: Aebleskiver. Ube Halaya, or purple yam jam is a sweetened spread made from ube, butter, sugar and a combination of evaporated milk, sweetened condensed milk and coconut milk. It's vividly dark purple, thick and creamy, and mildly nutty, and it's a versatile ingredient in the Filipino kitchen. It can be spread onto toast, swirled into a cake, added to ice cream, mixed into halo-halo, topped with shredded cheese or latik (crisp coconut curds), or enjoyed on its own.

I also decided to make my own version and compare it to the store-bought version. The store-bought version had a more vibrant color compared to mine, but the flavors were very similar.

Ube Halaya

Scroll down for a printable version of this recipe

Yield: 4 cups

Prep time: 20 minutes

Cook time: 1 hour

1 pound frozen grated ube, thawed or 1 pound fresh ube that has been steamed, then peeled and grated (see note below)

1 can (13.5 ounces) coconut milk

1 can (14 ounces) sweetened condensed milk

1 can (12 ounces) evaporated milk

1/2 cup butter

1 cup sugar

1-2 drops ube extract, optional

1. In a wide, heavy-bottomed pan over medium heat, combine grated ube, coconut milk, condensed milk, evaporated milk, butter and sugar.

2. Bring to a boil, stirring occasionally until sugar is dissolved, butter is melted, and ube is dispersed.

3. Add ube extract, if using, and stir until mixture is evenly colored.

4. Lower heat and continue to cook, stirring regularly, for about 30 to 40 minutes or until a soft, sticky dough forms.

5. Transfer to jars, molds or a bowl to cool completely.

Notes:

• To thaw frozen ube, defrost in the refrigerator overnight.
• To use fresh ube, first wash it thoroughly, then cover with water and boil until tender, between 30 to 40 minutes. Peel off skin and cut into 1/2-inch cubes (make sure you have 16 ounces). In Step 2, use a potato masher or immersion blender to smooth it out when you’re cooking it. Fresh boiled ube can be frozen in an airtight container for up to 3 months; defrost before using.

Ube halaya is best served cold, which allows its vanilla and pistachio-like flavor to truly shine and makes for a wonderful companion to the Aebleskiver which is traditionally served with a syrup or jam. Now, what is an Aebleskiver, you ask? It is a spherical light airy pancake batter that uses a specific pan and technique. This is the first time I am making them, and let me tell you my that first batch was in typical first pancake fashion - not good. But I adapted and learned how to master the rotation and the heat to finally get some presentable pancakes.

Aebleskiver | Danish Pancakes

Prep Time:10 mins

Cook Time:10 mins

Yield: about 30 pancakes

2eggswhites and yolks separated

2cupsall-purpose flour

1Tablespoonsugar

2teaspoonsbaking powder

1/2teaspoonbaking soda

1/2teaspoonsalt

4Tablespoonsbuttermelted, plus extra for the pan

2cupsbuttermilk

1. In a medium bowl, beat the egg whites with an electric mixer until stiff peaks form.

2. In a separate, large bowl, combine the flour, baking powder, salt, baking soda, and sugar. Stir well, then add the egg yolks, melted butter and buttermilk and mix just until combined.

3. Gently fold the beaten egg whites into the batter. Batter will be fairly thick.

4. Heat your aebleskiver pan over medium heat until hot. Brush each cup with a little melted butter using a pastry brush, then fill each cup with about 2 tablespoons of batter until almost full.

5. As soon as the aebleskivers begin to bubble around the edges, use a wooden skewer, chopstick, knitting needle, or fork to flip them over half way, letting the batter slide around to fill in the bottom of the cup.

6. Continue cooking, turning the aebleskiver again to let the batter fill in the remainder of the sphere and continuing to turn until golden brown all the way around and cooked through.

I used the ube sweet paste as a filling for the Aebleskiver, and I used some of the puree in the actual batter in order to have the entire pancake purple. I have to admit, I like the contrast of the white pancake with the purple filling more than the purple pancake. But I will let you have fun experimenting like I did.

Ube isn’t only good for satisfying your sweet tooth, though. Of course, you can also bake, roast, fry and mash them, just like you would regular potatoes or sweet potatoes and yams.

There are so many ways to utilize this brightly hued vegetable and for this week's challenge for our private Facebook group, I want to see what root vegetables are adorning your table this fall.

If you are looking for some inspiration on what to do with root vegetables, we have got you covered! From a Thanksgiving Crash Course to Hands-On Vegetarian Boot Camp and a Sweet Potato Gnocchi class offered virtually,you will learn so many creative ways to use root vegetables of all colors.

Join us for our most popular Thanksgiving class - Thanksgiving Crash Course:

• Sunday, November 14 10am Lincoln Square
• Saturday, November 20 10am Merchandise Mart
• Virtual: Saturday, November 20 10am CST

Topics: root vegetable, vegetables, Recipes, ube, purple