The big scoop: America's favorite ice-cream flavor, revealed (2024)

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The big scoop: America's favorite ice-cream flavor, revealed? ›

Millennials are much more likely to prefer cookies'n'creme (14%) and chocolate chip cookie dough (13%) than older people. Those aged 55 and up are significantly more likely to prefer butter pecan (17%) and vanilla (16%). Mint chocolate chip seems to divide people down gender and race lines.

Above all types of ice cream flavors, vanilla is America's favorite for a reason: it's simple and it goes with everything.

As long as you're not vanilla, you're golden. If you can't pick an ice cream, or can't come up with a reason as to why you chose it, then you're not an employee that can think on their feet. Hiring managers just want answers to a lot of their unusual questions, and aren't looking for a specific flavor.

First things first, the survey found that 97% of Americans love or like ice cream. Traditional flavors seem to dominate their list, with vanilla being the top flavor. Following behind is chocolate and strawberry. Other top choices that they define as “newer” flavors include butter pecan and cookie dough.

Partnering with Morning Consult, an IDFA survey of more than 2,200 adults found that consumers ranked vanilla as the No. 1 flavor. Vanilla ranked higher than second place chocolate, third place strawberry, fourth place butter pecan and fifth place cookie dough.

According to recent research, America's favorite ice cream flavor to add to cart is vanilla, making up 30% of all ice cream purchases in 2023. And after that, came chocolate.

People with degrees in food science can apply for food testing jobs. Ice cream tasting is one of these options and can be a rewarding career. If you love frozen treats and want to become an ice cream taster, you might benefit from learning what the job involves.

Rocky Road, 4% Only four percent of Americans count Rocky Road Ice Cream as their favourite flavor. It is a chocolate-based ice cream with chopped almonds and marshmallow pieces mixed through. The ice cream flavor is often said to have originated in Australia.

What is the most loved flavor? ›

The World's Favorite Flavor

According to Datassential, 81% of consumers love or like vanilla and 94% have tried it. Consumer affinity for the spice remains so great that it is estimated there are at least 18,000 products on the market today that contain vanilla flavor.

With unit sales of approximately 176 million, Ben & Jerry's was the leading brand of ice cream in the United States in 2023. While Ben & Jerry's was the leading brand, private labels sold a total of over 401 million units that year.

Rich and creamy, chocolate ice cream claims the second-best spot. Its roots can be traced back to the Aztecs and Mayans, who enjoyed beverages made from cocoa beans. When the frozen form was discovered, it captivated chocolate lovers worldwide. Let's face it: chocolate is a timeless classic.

A recent survey by The International Dairy Foods Association reveals Americans top ice cream flavors. Chocolate is number one, followed by cookies 'n cream, vanilla, strawberry and chocolate chip.

YouGov asked 1,000 U.S. adults about their favorite ice cream flavor, and many Americans ranked vanilla and chocolate at the top. Closely following America's most popular flavors were strawberry, cookies and cream, and chocolate chip.