17 Underrated Sites to Browse When You're Scared to Buy a Wig Online (2024)

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The world of wigs is an ever-changing landscape of human hair and artificial adornments that can be worn for cosmetic, balding, or hair preservation purposes. It’s no wonder we’re constantly searching for the best online wig stores to build a collection. And today’s wigs have transformed so much that most can’t even tell the difference between an actual scalp and a wig scalp. The internet is much to blame for this with women flaunting their units on social media, serving a flawless tease and tagging their choice of wig suppliers.

With all that being said, it’s natural to think that quality wigs are easily accessible in 2023. But don’t be fooled. Note that you can’t always surf any advertised website boasting “premium wigs” and expect perfection at the drop of a click. You will be surprised at how many unwearable shags end up at your doorstep at the cost of your coin. So with that said, we decided to do the research ourselves.

“My clients would buy wigs and the hair would be of poor quality or the size wouldn’t be correct so I began creating units out of necessity,” says Porsche Waldo, celebrity hairstylist to Mary J. Blige, Chanel Iman, Tinashe and more. Porsche now has her own custom wig company, Ebony Design, where she tailors wigs to perfection to match her clients’ needs. But she also gave us a few pointers on how to shop for quality units online.

“There will be a lot of trial and error, so reviews and referrals are the way to go” says Waldo. “Besides the obvious, like customer comments, look for the option of different lace colors [if you are purchasing a lace wig]. The lace color should match your skin tone. Make sure you have the option of choosing a cap size. Your hair length should determine the cap size. For example, a short haircut would result in a small cap. When you receive the unit, check for the correct size to avoid puckering. A snug fit is ideal. And check for care instructions, like shampoo and maintenance.”

We also suggest that you inspect the inside of your wig for abnormal holes and excessive hair shedding. These are all telltale signs that your purchase just might’ve been in vain. Nevertheless, after much scouring, we did find a couple of websites to shop for quality wigs online. Below check out our picks, but always remember to probe, and take the required care of your new accessory.